Homie - Foster at the times you are available

The operating system for dog rescue.

we built this because we needed it.

DOG PASSPORT

STB-4F9K2

Biscuit

Hound Mix · ~2 Yr · 41 Lb

STAGE

In care

DAY

FOSTER

Dana R.

We can’t make rescue easy. We can make it less heavy.

Rescue is hard, emotional, holy work, and we won’t pretend otherwise. Homie carries the part of the weight that software actually can, so there’s more of you left for the dogs, and for the people standing beside you.

The network and coordination layer for a vetted set of dog rescues.

Not a replacement for the system you already run. The layer that connects everything around it, and finally solves the work no other tool touches.

Respects what you already run

Automates the work nobody wants

Makes your best people more effective

Six bottlenecks that quietly break rescues.

VISIBILITY

Dogs sit unseen. Marketing is slow and falls on overextended coordinators.

BURNOUT

Dozens of dogs spread across texts, DMs, spreadsheets, and one person’s memory.

DATA SILOS

Existing systems don’t talk; new tools fail because they force double-entry.

TRUST & VETTING

A foster’s hard-won track record doesn’t carry from one rescue to the next.

SHELTER SOURCING

What a volunteer knows about a shelter dog dies in a private text thread.

ADVOCACY

People who love one specific dog have nowhere to channel it into action.

Three surfaces. One brand. One record per dog.

SURFACE 01

Rescue SaaS

Mission Control on the web, the rescue’s daily operating environment, responsive to a phone in a parking lot.

SURFACE 02

Foster App

The foster’s phone, the distribution engine for adoptions and the content engine for dog marketing.

SURFACE 03

Shelter Volunteer App

Eyes inside the municipal shelter system, where the knowledge that saves dogs is born.

One identity spine · one backend · shared design tokens, so a dog is the same dog on every screen.

RESCUE SAAS PLATFORM

Mission Control

The rescue’s daily operating environment. Built ShelterLuv-familiar, then modernised, and made responsive from day one.

PENDING

INTAKE

IN CARE

READY

ADOPTED

A board you can read at a glance, without the foot-guns.

Dogs laid out in status columns, scannable in a second. But status changes happen by dropdown, never drag-and-drop.

SAFE BY DESIGN

Every cascade is a confirmation modal, then a short undo window, then a pending badge the whole team can see.

NO ROULETTE

A mis-drag can never fire adoption emails or archive a placement by accident.

INTAKE

Pepper

DAY 2

Comet

DAY 1

IN CARE

Maple

DAY 14

Biscuit

DAY 9

READY

Ziggy

LISTED

Mark Ziggy as Adopted? Sends check-in, archives placement.

UNDO · 38S

Foster pledges and chained placements.

THE PLEDGE

A foster commits before a rescue pulls, the pledge is what convinces a rescue to claim a shelter dog and pushes it into public view.

THE HAND-OFF

Dogs auto-resurface for the next foster before a placement ends; transition risk escalates to a Tier-1 alert if no one steps up.

NEVER STRANDED

A non-responsive foster gets flagged and the dog resurfaces at high urgency. No dog falls through the gap between homes.

The highest-leverage operational workflow in rescue, and the one no existing tool handles well.

Applications that configure, not code.

Opinionated templates for adoption, foster, and medical intake. Toggle question blocks on or off, edit any copy, add custom slots, not a drag-and-drop form builder.

Received

Reviewing

Approved

Declined

Withdrawn

A clean status pipeline with messaging between rescue and applicant built in.

An agent that knows your rescue. Hands that do the busywork.

IT ANSWERS

Per-rescue support agent

Trained on your policies, fees, and voice. It handles routine questions for your users, and you can take over any conversation mid-thread.

IT DOES WORK

Task automation

OCR on kennel cards and vet paperwork, drafts adoption messages, and generates a vet-ready medical summary card.

Built on Claude. A paid tier, the ~$7/mo inference cost is covered by the price, not the rescue’s margin.

100% of a donor’s gift reaches the rescue.

Donations route through CRC, the 501c3, and pass through in full. The platform is funded by a separate, optional donor contribution at checkout, never a cut of the gift.

every rescue can truthfully say: 100% of your donation reaches us.

Plugs into the pipeline rescues already depend on.

DISTRIBUTION

Petfinder + Adopt-a-Pet

Automatic feed export, table stakes, in v1. Get Petfinder right and Chewy comes free.

SYSTEM OF RECORD

ShelterLuv import

Keep your legal, medical, and compliance system. Homie wraps and displays it.

REUNIFICATION

Microchip registry

A free public registry, findable through AAHA’s universal chip lookup.

MONEY & SIGNATURES

Stripe + native e-sign

Donations, subscriptions, and adoption agreements, all in-flow, no third party.

The whole rescue, under one roof.

INTERNAL TEAM WORKSPACE

Built to retire the group chat

Real-time staff comms, full history, and a unified task list, automated to-dos and human hand-offs in one inbox.

ANALYTICS

The numbers a board asks for

Time-to-adoption, foster reuse, application throughput, donation flow, live, not assembled by hand at quarter-end.

● SEGMENT 02 / 03

HOMIE • BOARD BRIEFING

FOSTER APP • REACT NATIVE

For fosters

The distribution engine for adoptions and the content engine for dog marketing, on the foster’s phone, where the dog actually lives.

FOSTER & ADOPT

MY DOGS

CAMPAIGN

“I’m here to foster or adopt a dog near me.”

One home feed, oriented around intent. The foster side shows dogs that need a home, including shelter dogs pending a pull. The adopt side shows rescue-owned dogs ready to go.

Filtered by distance · size · household fit · special-needs willingness · urgency.

Daily life with the dog becomes the marketing.

MY DOGS

One-tap daily log, camera capture, time-left on the placement, and quick actions to extend or request a transition.

THE CAMPAIGN

The foster’s storytelling layer, photos, updates, the narrative that actually moves a dog into a home.

PINNED

The rescue can pin a foster’s post to the official record, a real recognition signal, not a like.

● THE GROWTH ENGINE

Homie

The work fosters already do is the marketing.

Care for a dog

Shareable stories

Foster shares

New adopters, fosters, donors

The network grows

No synthetic marketing layer asking fosters to do extra work. Growth that’s honest because it’s the same as the work.

The entire adoption, in the app.

Apply

Rescue reviews

Approve

E-sign

Pay fee

Welcome home

Account created in-flow, messaging with the rescue stays in-app, native e-signature and Stripe payment, nothing bounces out to a website.

A foster’s track record finally travels with them.

PORTFOLIO

Every dog cared for, every campaign, every pinned moment, a real body of work.

VERIFIED CREDENTIALS

Documented behavior-improvement work a rescue can trust at a glance.

PORTABLE

A reputation built at one rescue carries to the next, no starting from zero.

No points, no streaks, no leaderboards, ever. Recognition is a credential, not a score on the back of a living animal.

● SEGMENT 03 / 03

HOMIE • BOARD BRIEFING

SHELTER VOLUNTEER APP • REACT NATIVE

For volunteers

Eyes inside the municipal shelter system. The upstream layer that seeds the network, spotting at-risk dogs before any rescue has claimed them.

SOURCING FEED

ADVOCACY

MICROCHIP LOOKUP

Three tiers, one elevation pipeline.

TIER 3

Draft

Anyone with an account spots a dog and starts a bare-bones advocacy draft, name, photo, location, a note.

TIER 2

Volunteer-elevated

A verified volunteer adds structured observations and shelter context. Now visible in the rescue sourcing feed.

TIER 1

Rescue-owned

A rescue claims it, public page, adoption, donations, full authority. The dog is now in the system for life.

Original creators are credited permanently, and when the dog is finally adopted, they get the celebratory loop closed.

What a volunteer sees, a rescue can act on.

SOURCING FEED

Structured behavior observations, shelter context, and time-pressure (euthanasia date), filtered to each rescue’s radius.

THE PLEDGE BRIDGE

A foster’s pledge on a sourced dog is what turns a rescue’s “maybe” into a pull.

ADVOCATES

Someone who spotted a dog on the street gets a structured way to push it into the ecosystem, not just a post that scrolls away.

Scan a chip, find the dog’s people.

A free public microchip registry, findable through AAHA’s universal lookup. The lookup page carries the always-current contact, the REPORTED LOST urgency, and the reunification handling.

LOST-DOG BOARD

An alert strip with last-seen stamps, and a “recently home” column that closes the story.

LOST POSTER

Reward chip, last-seen map, and a do / don’t ledger, generated in seconds, shareable anywhere.

Shelter volunteers get their own login, on purpose.

Municipal-shelter advocacy and in-home fostering are different worlds. A volunteer’s data-accuracy standing never bleeds into their foster-placement reputation, and vice versa.

Volunteer

Verified Volunteer

In good standing, can vouch & flag priority

A vetted network is the moat.

PORTABLE TRUST

Foster reputation and volunteer credibility compound across every rescue on the platform.

SHARED SOURCING

Every volunteer’s eyes feed every rescue’s intake decisions.

CONNECTS, NEVER REPLACES

Adoption fails when it forces migration. Homie wins by respecting what’s already there.

Beyond v1: a vetted behaviorist network, a vet portal, and network-level intelligence.

Built so donor trust is structural, not promised.

CRC • 501C3 NONPROFIT

Owns the IP. Runs the mission.

Receives donations and passes 100% through to rescues. The entity donors give to; the board Liam reports to.

OPERATING LLC • FOR-PROFIT

Builds the platform.

Licenses the IP from CRC, employs the team, and earns the subscription revenue that is the real backbone.

Four flows, never commingled: donations (CRC) · rescue subscriptions · user support subscriptions · behaviorist consults.

Three bands of one product. Flat, never per-adoption.

COMMUNITY

$12

/mo

The accessible on-ramp for the smallest rescues, the full base OS, capped on scale.

STARTER

$39

/mo

The standard band, the complete rescue operating system, more than the paid incumbent.

PRO

$89

/mo

Adds the AI layer, support agent, full content engine, AI on the workspace.

App users (fosters, volunteers, adopters) are always free. Per-adoption would pay rescues to hide outcomes; flat protects the data spine.

9–12 months to v1.

Concept

Brand

Pitch site

Hi-fi mockups

Scaffolding

Build

Ship target late Q1–Q2 2027 with a small focused team. CRC funds roughly 12 months of build before subscription revenue contributes.

● THANK YOU

Homie

We’re a rescue. We built this because we needed it.

We know the weight because we carry it. Now let’s make it less heavy, for every rescue, foster, and volunteer on the network.

And we’re not going anywhere.